Strategic Insight
We help organisations understand the people they serve, the markets they operate in, and the contexts that shape their decisions. Our research practice combines rigorous methodology with practical insight—whether that means deep ethnographic fieldwork, broad quantitative studies, or rapid discovery sprints. We believe good decisions start with genuine understanding.
- Customer research
- Market research
- Social research
- Design research
Our approach
Paper Giant brings rigorous research methodology combined with practical design thinking. We don't just collect data—we translate insights into clear direction.
We work across qualitative and quantitative methods, from in-depth interviews and ethnographic observation to large-scale surveys and market analysis. We design research that gets beneath surface-level responses to understand the motivations, contexts, and opportunities that really matter.
