Design thinking and data science make for unlikely but comfortable bedfellows

With so many businesses looking to harness data to improve innovation, meet customer needs, better target resources and so on, there are also thousands of people telling you how to make the most of your data.

But what about the process of obtaining that data in the first place? What can you do to ensure the data you collect is high-quality and relevant to your business questions?

This piece, adapted from a research paper, offers a simple breakdown of how a design-thinking mindset can improve the research process at every stage, improving your data quality and keeping stakeholders engaged and on side.