Digital strategy
We help organisations connect their goals to the right technology platforms and digital investments. Starting with people rather than platforms, we create evidence-based strategies that prioritise initiatives, define governance, and lay out clear implementation roadmaps.
What digital strategy actually means
A good digital strategy starts with people, not platforms. It connects organisational goals to technology decisions through evidence and clarity — not assumptions or vendor hype.
We work with teams to understand what’s really happening across their digital landscape before making any recommendations. That means:
- Mapping the current state of platforms, tools, and data flows
- Identifying where technology is helping people and where it’s getting in the way
- Prioritising initiatives based on impact, feasibility, and organisational readiness
- Creating governance models that keep things on track after we leave
The result is a strategy grounded in reality — one your team can actually deliver.
How we approach digital strategy
We bring a design-led lens to what’s traditionally been a technology-first exercise. Where most consultants start with platforms and architecture, we start with the people who use them — customers, staff, and stakeholders.
Our approach combines:
- Discovery research to understand how people actually work with existing tools
- Systems mapping to reveal dependencies and pain points across the digital landscape
- Co-designed roadmaps built with the teams who’ll own delivery
- Governance frameworks that balance speed with sustainability
This means the strategies we produce aren’t just technically sound — they’re grounded in how your organisation actually works and what your people genuinely need.
From councils to federal agencies
We’ve shaped digital strategies across a wide range of contexts — from local councils managing community services to federal agencies overseeing national infrastructure.
Whether you’re a health insurer rethinking provider platforms, an energy regulator navigating data innovation, or an insurance company transforming adviser tools, the fundamentals are the same. Every engagement starts with understanding the forces shaping your digital landscape and ends with a plan your teams can own and deliver.
That breadth means we bring pattern recognition across sectors while staying deeply attentive to what makes your context unique.
When Medibank needed to rethink their Provider Portal, we started with the people who use it every day — mapping pain points, authentication challenges, and workflow gaps before designing a platform strategy that actually serves busy clinicians.
Strategy that sees the whole system
Digital strategy isn’t just about choosing the right platform — it’s about understanding the forces that shape how technology creates value. The most effective strategies account for regulation, market dynamics, stakeholder incentives, and the messy reality of how organisations adopt change.
We help teams look beyond the immediate build to understand the broader system their digital investments sit within. That means mapping who’s affected, what’s enabling or blocking progress, and where the real opportunities for impact lie.
For the Australian Energy Market Operator, we mapped the forces shaping energy data innovation — uncovering barriers across the system and co-designing practical actions to support a more open and innovative data landscape.
Building experiences that change the game
The best digital strategies don’t just improve what exists — they create competitive advantage. When strategy is grounded in deep understanding of user needs and market context, it opens up possibilities that incremental thinking misses.
We partner with teams who want to go beyond catching up to genuinely leading their market. That means investing in understanding what advisers, customers, or partners actually need — and designing technology strategies that deliver experiences competitors can’t easily replicate.
AIA needed to stand out in a crowded life insurance market. We partnered with their team to redesign the adviser experience from the ground up, creating a digital strategy that made their platform faster, simpler, and sharper than anything competitors offered.
Real strategies, measurable results
Our digital strategies deliver more than a document on a shelf. They produce prioritised roadmaps teams can act on, governance models that keep delivery on track, and a shared understanding of what technology investments will actually move the needle.
Across health, energy, insurance, and government, we’ve helped organisations make confident decisions about where to invest, what to build, and how to bring their people along for the journey. Every strategy starts with evidence and ends with action.
Let’s build a digital strategy grounded in evidence and designed for real impact.
