Recommended ReadsSeptember 17th, 2019

What a truly innovative approach to welfare would look like

Iain Phillips
Iain Phillips, Design Director

The UK’s welfare system was set up in 1945, in a context where “each home (was assumed to) have a male breadwinner, alongside a woman who would do the unpaid work of care; that male breadwinner would have a job for life, with no need to retrain; and post-retirement life expectancy was short.”

In other words, the UK’s welfare system is just not fit for the modern world. This piece is an incredibly interesting look at the work of Hilary Cottam, who is trying to change that. She sees a system bogged down in bureaucracy, but lacking in the simple, human interactions that would actually make a difference to people’s lives. She recommends what PG’s Reuben Stanton would call “small, sensitive interventions” and has had incredible success with them.

I’m passionate about innovation, but often the word is misconstrued to mean some new technology or digital interface, sold as a magical solution. In fact, innovation often means a new approach. Cottam’s work certainly fits that category for me.


Sign up to Paper Giant

Each month, our team share their thoughts on design-related topics, reflect on current social issues and share what’s happening in and out of the studio. We'll also include an invitation to our monthly meet up, Office Hours. We'd love you to join us.

Three paper airplanes flying through the air into people's inboxes.
Paper Giant

aboriginal torres-strait-flag-aef0540607072f1ce16f935008c2924e

We pay our respects to the traditional custodians of the lands on which we live and work, and to the traditional custodians of the lands and waters which we may visit upon in our work. We acknowledge their elders past and present. Indigenous sovereignty has never been ceded. It always was, and always will be Aboriginal land.

LGBTQ-flag-697ae3061d5202c4db61c0d0b3829b50

Paper Giant is a proudly inclusive organisation and an ally of the LGBTIQ+ community.