LGBTIQ Legal Service wanted a website without the branding clichés

LGBTIQ Legal Service wanted a website without the branding clichés
The LGBTIQ Legal Service asked Paper Giant to help them create a website that would demonstrate their credibility, showcase their work, and provide a safe and accessible portal for potential clients.

They asked us to avoid rainbow flags and other stock imagery in favour of non-stereotypical branding that respects the fact that the lives and identities of people who access LGBTIQ legal service are , beyond just their gender and sexuality.

Although we wanted to think beyond rainbow flags, we also wanted to ensure that the website felt safe and inclusive to people from a wide variety of communities. To do this, we added a ‘community safety’ module.

From a traditional UI perspective, this module is counterintuitive: it takes up a lot of real estate on the home page and doesn’t ‘do’ anything. But in fact it does a lot of heavy lifting in terms of signalling what kind of organisation this is and who it’s for.

Read more about the project and design decisions here.