University of Sunshine Coast
Designing a campus that grows with its community
USC's new Moreton Bay campus needed to be more than a collection of buildings — it had to become a genuine hub for student life and community connection. We partnered with USC to design experience concepts that would shape how people use, engage with, and feel about the campus as it evolves within the broader Moreton Bay innovation precinct.
Outcomes
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A suite of experience concepts — informed by students, staff, and local community — covering areas like public markets, digital art installations, and the koala sanctuary
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Design principles grounded in placemaking that give USC a strong foundation to guide future campus development
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Comprehensive specifications for USC's production delivery partners to bring concepts to life
Sectors
Shaping experiences around place, nature, and community
We approached this work through placemaking — designing public spaces around local identity, wellbeing, and community connection. For USC, that meant understanding how new campus structures would interact with the existing natural and built environment, including the precinct's koala sanctuary, which became a focal point in our strategy.
Working with students, staff, and local community members, we developed a suite of experience concepts that bring the campus to life. These included using central spaces for public markets and projecting artwork onto external walls — ideas designed to make the campus feel like a living, changing part of people's everyday lives.
The Moreton Bay innovation precinct is a new and growing part of the Sunshine Coast. Our concepts were designed to mature alongside it, giving USC a campus that fits the community's needs now and adapts as those needs change.
