The business life cycle spectrum: where are you?

I’ve found myself talking a lot lately about business life cycles: where is a given client in the journey? Are they young and growing? Are they older, bureaucratic and struggling to maintain product market fit? This is important context for our work – we must craft strategies that are sensitive to the stage of life our clients are in and the challenges that come with specific stages.

This piece gives a good breakdown of the four stages – startup, growth, maturity and decline or renewal – with examples of how a business might be mistaken about what stage they’re in.