Paper Giant

Recommended ReadsMay 18th, 2020

Dropping your tools: when it’s time to let go of what no longer works

Ernez Dhondy
Ernez Dhondy, General Manager, Client Services

This article reminded me of two fundamental rules I have used to guide my career as a consultant.

The first is the importance of maintaining a tacit awareness of your client’s needs and mindset throughout a project. It’s not just good practice but fundamental to ensuring a positive project outcome.

The second is how unimportant process is when compared to the outcome. You can have all the beautiful diagrams, have your pitch beautifully crafted and delivered, but none of it will help if you are not communicating in a way that helps the client understand.

For me, the concept of ‘dropping your tools’ serves as a reminder that you must always be aware and ready to rethink your methods, no matter how tried and proven they may be.


Sign up to Paper Giant

Each month, our team share their thoughts on design-related topics, reflect on current social issues and share what’s happening in and out of the studio. We'll also include an invitation to our monthly meet up, Office Hours. We'd love you to join us.

Three paper airplanes flying through the air into people's inboxes.
Paper Giant

aboriginal torres-strait-flag-aef0540607072f1ce16f935008c2924e

We pay our respects to the traditional custodians of the lands on which we live and work, and to the traditional custodians of the lands and waters which we may visit upon in our work. We acknowledge their elders past and present. Indigenous sovereignty has never been ceded. It always was, and always will be Aboriginal land.

LGBTQ-flag-697ae3061d5202c4db61c0d0b3829b50

Paper Giant is a proudly inclusive organisation and an ally of the LGBTIQ+ community.