Are you a scientist or an artist?

(Answer: both)

This piece by Spotify product designer Cas Lemmons articulates something I think about a lot during a project – how to balance an analytical, testing-based approach to design with the more intuitive side of understanding emotions and a gut sense of what's good. Knowing how to use both is what results in the magic.

Hemingway said "write drunk, edit sober" but it's rare that splitting those mindsets into two distinct phases is the best approach. Cas dissects a few different examples (a Michelin-starred restaurant, the film Interstellar) to show some of the ways it can be done.