What we do
We plan research that provides generative, well-communicated and actionable insights into your design and decision-making processes.
People often don’t know what they know. To find the best insights, you need to watch what people do, not just listen to what they say.
Using ethnographic techniques borrowed from the social sciences, we spend time with people in their homes, in their workplaces and in other contexts to understand why and how they do what they do.
Cultural probes – sometimes called diary studies – are a way of giving research participants a voice over time; of letting them tell you what is important to them.
They also allow you to gain insights from participants over time.
Cultural probes are designed differently for each project, but they are a great way of generating lots of rich, insightful data quickly, and of bringing diverse voices to your decision-making.
We facilitate workshops for business stakeholders and customers so that they can design future services and products for themselves. In these workshops design itself becomes a research technique and a democratic tool. The outcomes of these workshops vary project to project, but they always provide rich insight into the opportunities and challenges of the future.